Most people claim that they wouldn’t engage in behaviors around privacy that they are most definitely engaging in. Is the disconnect based on a lack of understanding, or a gap between thought and action?
As an example, consider this scenario people were asked about in a recent Pew Report:
Personal details on a new social media site will be used to deliver advertising to you: 33 percent would find this trade-off acceptable, 51 percent would not. This one shows a stark difference by age, with 40 percent of those under 50 say it would be acceptable but only 24 percent of those over 50. (Source)
Anyway you slice this data, it’s clear that there are many people saying this would be unacceptable who are nonetheless engaging in such behavior.