Companies spend a lot of time talking about how their proprietary analytics can help identify opportunity. In reality, the most useful analytics are not that complex.
In the most recent example a proprietary engagement metric was beat by a simple metric: how much time did the student spend reading?
Researchers also compiled an “engagement index,” based on students’ highlighting and minutes spent reading. They found that this index predicted performance more accurately than even past grades. However, when each attribute of the “engagement index” was studied, the amount of minutes spent reading was ultimately most indicative of course outcomes, even more so than the index itself. The researchers stipulate that these findings could help professors identify struggling students as the latter worked through assignments. (Source)